![]() Men appear more likely to get more common supplies through reliable subscription methods, from shaving products and clothes to food. For example, when you look at who has multiple subscription boxes, men easily outstrip women and are far more likely to have three or more subscriptions (this trend held when comparing the United States to UK boxes, too). ![]() However, there are signs that men’s boxes are a particularly strong section of the market and have plenty of growth potential. More Men’s BoxesĪ broad McKinsey study about the subscription box market shows that women are more common buyers than men by about 60% to 40%. On the contrary, they have become a key part of the e-commerce market, and predictions estimate that by 2023 around 75% of all direct-sale companies will offer some kind of subscription box. So don’t expect subscription boxes to go anywhere. After all, at first glance, it seems strange that people would agree to pay for a collection of items when they don’t know what the products will be! However, this is one of the primary advantages that gave subscription boxes such staying power: people like being surprised, and the rotating nature of the boxes gave people an easy way to experience many different things over a period of time they controlled.Īnd since then subscription boxes have evolved beyond a random assortment of products to normal, day-to-day items such as razors, air filters, and even socks that you would be buying regularly anyway but now without having to think about it. ![]() When subscription boxes first started around a decade ago, people weren’t sure if the trend would last or how long customers would remain interested. Here’s where the subscription box market stands, and the key trends to watch for in 2023 and beyond. ![]() Now the trend of sending subscription boxes as gifts or easy ways to enjoy new products is entering a new decade…and new types of growth are expected! The Top 7 Trends for Subscription Boxes in the New Year Subscription boxes saw a huge period of growth in the last decade, almost doubling every year during the first part of the decade – creating a market filled with potential, but with relatively few providers. ![]()
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